With the launch of YouTube Insight you have access to more data on the clips you publish and who views them. YouTube Insight gives you the following statistics about your users and clips:

• Views: First and foremost, you can see the total number of views charted out by week. This is the same data that public users can see. The tool also shows you the number of unique views and the number of views by location (country or state). This can tell you if the people watching your clips are actually in your target market.

• Demographics: This categorizes the data by age, telling you what percentage of the views came from users in specific age groups, such as 18–25 year olds.

• Community: This gives you information about the people who have interacted with your YouTube clips. This includes commenting, ratings, and favourite counts. You can also export these statistics from YouTube Insights to a spreadsheet to easily keep track of your stats from month to month.

You can also narrow these statistics by video or by geographic region. This is extremely helpful because it can tell you, for example, how much higher your American viewers rated a video clip as compared to ratings from your European viewers. However, these metrics from YouTube are sometimes not enough to get an accurate picture. In that case, it helps to have more metrics, and fortunately, analytics companies like TubeMogul can provide those.

Here are some of the analytics that companies like TubeMogul can provide if you use their services to upload and distribute video clips across the social Web:

• E-mail and embed reports: Tells you the number of times your video clip has been e-mailed to someone or embedded on a blog or a Web site.

• Link intelligence: Will give you an insight into who is linking to your video clips. The data includes information about links on both blogs and traditional Web sites.

• Aggregation of data: Lets you view aggregate statistics on several video clips at a time. For example, you can access aggregate data on clips that all belong to a single campaign. Also, depending on whether or not you’re using a video site with Adobe Flash, you can also track viewed minutes, viewer attention, per-stream quality, syndication tracking, and player tracking.