With the modern age of Internet audiences favouring the viewing of websites on a mobile in comparison to the desktop it is essential that your website design is responsive to both platforms.
Responsive Design is the process of adapting your desktop design to a mobile screen size. The unfortunate side to making all of your websites content condensable to a smaller screen is that this may result in a loss of conversion rates.
Responsive design may sometimes clutter the mobile site with too much content; this in turn may frustrate the users, resulting in a loss of conversions.
How to fix this
- Optimise image scaling
An image that looks presentable on a desktops website may look distracting and because of the smaller screen size the mobile application presents the images will likely look distracting. If the image is taking up a large amount of room on the website it will not look presentable.
- Simplify Optimisation
It is important to have a clear, functional, visible and easy accessible menu or search bar. Visitors coming to the website usually have an objective or product in mind and by making your navigation clear and concise you are helping them find what they want in a quick manner.
- Use Mobile Overlays
Overlays designed for the desktop application tend to distract the user on the mobile website. Desktop overlays are usually designed for a larger sized screen and so therefore, this would not fit the resolution of a mobile device. This would be a mistake for an overlay fit for the resolution of a desktop to customise with the resolution of a mobile.
You should take into consideration how a mobile user will use your website and design the overlay fit to their actions.