About Link Building & Why It Is Important

On 25 Sep, 2017 By With 0 Comments

Link building is the process of acquiring links from other websites to your own. A link (also known as hyperlink) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web.

Link building is extremely important as it us essential for your site to be competitive in the SERPs. It can be hard to build up your first few links so this simple guide should give you an idea of how to go about link building. Anyone can build links not just professionals as there are no secret tricks, it’s just hard work. Some people may believe that you must invest in content creation to build up links, but this is not the case.

When you start link building it can become hard work and overwhelming for some people, although if you follow these tactics in the simple guide it should help you contain a handful of links to get you started.


Your Simple guide to link building:


  • To build your sites link base your site you should have an idea of who your competitors are by identifying them as the top searches on the web for searches which you are competing for.


  • You should visit sites that could list multiple competitors such as a directory structure or comparison sites and submit your site link.


  • You should look for links that relate to your company name, names of founders, brand names or even your domain name.


  • You should manually check the top 50-150 links to make sure they link to your webpage in the correct location;
  1. Make sure they link to the right content location.
  2. If you can control where the link location points and the anchor text, you can update it.
  3. If the link could be missing or wrong, find the people who can sort it out, email them, and get it fixed.


  • Record sites that list people/orgs in your field, your geography, with your unique attributes for example;
  1. List your organization’s areas of operation.
  2. List your geography in the same format from macro to micro.
  3. List your unique attributes.


  • Search Google for lists of businesses or websites or organizations that have some of these attributes in your region or with your focus.



  • Relevant niche directories can be a viable way to build worthwhile links for SMBs.


  • If a directory is very broad and has links that point to sites from several different verticals, odds are that’s not a directory you want a link from. However, a directory that focuses solely on a specific niche or industry (and is relevant to your site) is likely somewhere you do want a link.

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