Needless to say we would much rather watch a video than read text, buy why do so many still have more text than video content on their website? The impact of Video Marketing is immense on audiences and should be a tool vital used to enhance marketing.
With the success of the evolution of YouTube it is clear to see that many people are using this platform to gain information and knowledge on various topics in comparison to the outdated platforms of newspapers and magazines. Video content helps drive engagement, build trust and increase sales. Video is no longer an ‘up-and-coming’ platform it is here and it is a powerful marketing strategy that your website or business should be using. This can be further evidenced through statistics, for example, according to ‘Unbounce’ including a video on the landing page, which is the first page, of your website can increase conversion by 80%. This is a staggering statistic, one of which illustrates the success of video.
By having a video on your website you are grabbing the corresponding audiences’ attention and they are more likely to watch this than read various text that they may lose interest in half way through. This in turn is why more and more websites are adding video content onto their website, so why not join in too? From using video to promote a product to help with fundraising and selling the video platform has many great advantages. Since video is becoming more popular it is only a matter of time before you get left behind.
In terms of SEO, having a video implemented on your website you are thus in turn helping Google rank your website higher in search results. According to Ecotent by having a video on your website you are increasing the chances of getting on the first page in Google results by 53 times.
Time to publish
To help you get your creative juices flowing, here are a couple of video ideas:
- A call to action video can help you explain a topic, a product, your website or even a fundraising idea. These genre of videos allow you to explain in your own words the benefits the user will get by taking action.
- Share videos on Twitter. Tweets with videos have a 23% increase on twitter. If you have an audience on Twitter this is a good idea to take on board.
- Email marketing videos are videos that are included in an email. Emails with videos in them results in a higher click-through rate.
You can get in contact with us today to get ideas on how you can use video to make an impact on your audience and to expand upon your business.