Google can determine different factors of a page and can decide whether it is high or low quality. A factor which contributes to this is determined on whether the page was helpful or not for a person by how long the person stays on the page suggested for their search, eg. If someone clicks on a page and stays on it or goes back to emails this tells Google that this page has solved the query. These quick steps will help you identify the pages for yourself as there are a few factors which will determine this.
- The content which Google is looking for is unique so that the users aren’t getting the same duplicated content and information on every page.
- Google wants to see a variety of external sources which tells them the page is probably high quality as they are worthy for reference.
- High quality pages such as domains but high quality internal and external pages linking to your website.
- The page is relevant to the searchers query.
- For the page to be of high quality it must be accessible to the user on any device (eg. mobile or tablet) and also to load fast on any connection as this is a big factor to keeping people interested on your page.
- Another factor that you could forget about is to make sure your content is grammatically correct and spelled properly as Google can remove your page as a high quality answer if you have featured snippet which is incorrect.
- Content that is non-texted needs to have text alternatives. Such as videos having transcripts below.
- Content that may point to additional sources or that is easily understood, well laid out and presented can be a good factor that Google can also pick up on.
- Lastly the site must be kept up to date regularly such as fixing problems like broken links as soon as possible or even updating the content on pages.
A good start to checking your website:
To analyse your own websites quality you should start looking at a combination of metrics such as:
- Engagement metrics – your total visits, external and internal, bounce rate and the total time someone spends on your site.
- Offsite metrics – external links, the amount of root domains linking to your site, PA and your social shares like Facebook, Twitter, LinkedIn share counts, those can also be applicable.
- Search engine metrics – Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed and you can look on the Google search console and see the click through rates of your site. You can also use Google Analytics to monitor site traffic and stats and it is a free tool which is very useful.