If you want to beat your competitors rankings it is important that you are able to answer all of your customers queries.
Identify their needs
To begin with, you could identify all the questions inherent to in the search query term or phrase. To exemplify upon this, this could be implicitly or explicitly, meaning they’re implied or they are obvious. This could mean altering the content such as the ‘About Us’ page to display what you think your audience wants to read. You could also include word and phrases that the user searched for, on your website, so you are efficiently answering and resolving their query.
Furthering from this, these search queries could be dependent on the person and their background. For example, people with different motives will have different purposes or reasons for being on your website. A useful way of finding out the demographics of your audience is to carry out a study; for example, this could be in the form of a survey. This would allow you to gather information on your audience which in turn, allows you to carry out alterations on your website of which may be suitable to the kind of content that your audience want.
On the other hand, another useful way to gain more interaction with your base audience is to carry out polls on Twitter or Facebook., for instance, a presidential poll was carried out on ‘FiveThirtyEight’ in relation to the recent American Election. This allowed statistics to be gathered.
Provide information that is uniquely valuable, in short, this means providing information that may not be available elsewhere. A good way to do this is compare your website with your competitors website and then try and provide content that is not on their website onto your website. Make it unique.
Furthering from this, yet another method of altering your website content to evoke uniqueness is to create Blogposts. However, these blogposts should be unique, illustrating a topic that may not have been written about on your competitor’s blog.