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Display Advertising

On 30 Oct, 2017 By With 0 Comments

When it comes to buying display advertising on sites that your potential customers use or spend time on, social influence marketing plays an important role. Display advertising is about identifying websites which your target customers regularly visit, buying ad space…

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Using Facebook (Part 2)

On 23 Oct, 2017 By With 0 Comments

Outside of the fan pages, using Facebook applications allow you to capture a lot of important metrics. Building a Facebook application is like building a Web site: You need to define the strategy, brainstorm the concept, and then, with the…

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Using Facebook (Part 1)

On 17 Oct, 2017 By With 0 Comments

You brand will probably be using Facebook for a number of reasons such as a fan page. You may even have done some advertising on Facebook. Here’s a list of fan-page-related metrics regarding what you can measure, why you should…

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How to advertise on Facebook

On 16 Oct, 2017 By With 0 Comments

Advertising on Facebook : Facebook offers a range of campaign objectives based on what you are looking for your advertisement to do. Before we look into some specific Facebook advertisement examples and its technical requirements for each format, the following…

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Using Twitter

On 10 Oct, 2017 By With 0 Comments

Simple blog post on using twitter for digital marketing; Because Twitter has an open API (application programming interface), you can measure a lot more on Twitter than elsewhere. This is largely because developers have built dozens and dozens of analytic…

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Insight into Social Platform Enhancers

On 9 Oct, 2017 By With 0 Comments

This post will give you a breif insight into social platform enchancers; Social Platform Enhancers are not social platforms and they don’t have their own audiences. They are not advertising agencies or public relations firms who can help you market…

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Understanding Social Influence Marketing

On 3 Oct, 2017 By With 0 Comments

Social Influence Marketing is a technique that employs social media (content created by everyday people using highly accessible and scalable technologies such as: Blogs Message boards Podcasts Microblogs Bookmarks Social Networks Communities Wikis Vlogs Social Influencers  (Everyday people who have…

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Common Content Mistakes You Don’t Want to Make

On 26 Sep, 2017 By With 0 Comments

Content marketing has seen its share of changes over the past several years, much of which is thanks to ever-evolving technology and the rise of social media. As we move into a new year of content development, here are mistakes…

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