10 things will not directly affect your rankings on Google.

On 26 Sep, 2017 By With 0 Comments

There are a few aspects on your web page that may not affect your rankings. It is a common mistake people make when they think that these following things are going to have an influence on their pages rankings. It is good to be aware of these so that you know where to focus your time on. The following things focus on factors that Google doesn’t care about:

  1. The age of your website: Google doesn’t care whether your site was registered in 1996 or 2016. It all depends on if the content is useful enough and helps people. Say if you started your site in 1996 and its still successful today you’ve probably built up good links and authority which would be more of a relevant factor to Google. You also could have had a successful year last year and built up just as many links.


  1. Whether you use Google services and apps: Some people seem to think Google can access your data from Google services although this is not true and whether or not you use the services or not do not have an effect on your rankings.dontcare


  1. How technical your site is: If you’re using different JS libraries either on Facebook or Google, Google won’t have any issues with this. If Google can crawl each of the URLs and see relevant content it won’t care about the technical background of your site.


  1. Shares, likes, tweets or plus-ones: If you have a Facebook counter showing a lot of shares on your page which can be good but Google doesn’t care about it. Google doesn’t even look at those points. Although if it turns out that many of the people who shared your page on Facebook also would have done other activities that resulted in lots of browser activity and search activity, lower pogo-sticking rates, click-through activity, increased branding, brand preference for you in the search results, and links? Google does care a lot about those things so it can indirectly have an impact. But I wouldn’t recommend buying Facebook shares as it is not a direct cause.


  1. Raw bounce rates or time spent on site: You could find that people may be spending say 2 minutes on the site and your benchmarks could be lower than average but this might not affect your Google search ranks as the people visiting the site may be coming from different sources and your site could be loading faster which means people could be getting the information quicker so their time on the site may be lower but the bounce rate could be higher.


  1. Knowledge of the panel on the right-hand side of search results: You might find that sometimes you get a knowledge panel that can show you around the web and sometimes information from Wikipedia. The first few sets of results are all from your own website, and they’re sort of indented. Although this won’t affect your rankings for any other search query.



  1. Characters that you use as separators in your sites title element: your page title will be located in the header of your site like your brand name with a separator and relevant words and phrases mentioned after this, and it can be in any order. Google won’t care about this and it’s up to you which way you want it.


  1. Using shared hosting or even some of the cheaper hosting options: Directly this won’t affect you unless it affects speed or page loading time. Other than that it won’t matter.


  1. Using defaults that Google assumes: when Google crawls a site if your site doesn’t have a robot.txt file or if it does have a robots.txt file but it doesn’t include any exclusions, any disallows, or they reach a page and it has no meta robots tag, they’re just going to assume that they get to crawl everything and that they should follow all the links.


  1. Using header tags and headlines: People think if your headliner is placed in an H2 tag it will be considered less important although this is not the case as long as the information is what Google is looking for, Google won’t care.



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